Does your landing page continue the advert's conversation?
Paying for a visit does not fix a page that leaves essential questions unanswered. A landing page should continue the advert's intent and help someone decide whether the service fits their situation. Start with one offer, one audience and an action your team can follow up.
Keep the promise recognisable
Google Ads landing-page guidance considers relevance and usefulness. In practice, an advert offering WordPress support should lead to a page that explains that support immediately. A generic agency presentation makes visitors search again for what they already requested. Align the title, examples and contact route with the campaign's intent.
Answer the questions blocking an enquiry
Show the type of problem you solve, how assessment starts and what the visitor should prepare. Support the decision with real work or a concrete explanation of the intervention. Avoid counters, urgency or results you cannot substantiate. If scope requires diagnosis, explain that step instead of inventing a universal price or deadline.
- The service and situations it suits.
- Relevant work or other useful evidence.
- Information required to start a conversation.
- What happens after the enquiry is submitted.
Ask for the context you need
An urgent repair may need a URL and fault description; a new project needs an objective. The form can accommodate that difference without demanding a complete brief. Identify required fields and explain where the enquiry goes. Preserve typed information after an error and show success only once the submission has been accepted.
Assess quality alongside submission rate
Compare received enquiries, those the team can serve and subsequent outcomes. If a shorter form increases spam, greater volume does not imply commercial improvement. Test changes using the same conversion definition and record contact sources where your setup permits. Start with the largest uncertainty identified in customer conversations.
Frequently asked questions
Should I remove all navigation?
That depends on what someone needs to trust and assess the service. Keep relevant information and terms accessible; reduce distractions without trapping or confusing visitors.
Is one page per keyword better?
Not by itself. Group similar intentions and create separate pages when the offer, audience or required answer genuinely differs.
Reference documentation
A note from ArqWeb
This guide organises checks and decisions for a common situation. Implementation depends on the website, access and systems involved. We can assess your situation if you need help applying these steps.
Let's look at your situation.
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