WordPress2 min
WordPress shows a critical error. Where should you start?
WordPress stopped working? Learn what to check, how to preserve your data and which details help a developer diagnose the problem.
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Notes from the studio.
What we learn while building, repairing and improving websites. Practical ideas about technology and business, to make your next decision clearer.
Featured readingSEO / 01
Missing from Google: an indexing problem or a ranking problem?
Distinguish missing indexation from low rankings. Review URLs, canonical tags, noindex and internal links before adding more content.
Read the guideCampaigns2 min
Which ads bring enquiries your team can actually work with?
Connect Google Ads enquiries to qualified leads, with practical steps for forms, CRM records, consent, real estate and hotel bookings.
Read articleLocal AI on a Mac mini: start with the work you want to simplify.
What to assess before using local AI on a Mac mini for document organisation and review: permissions, memory, data flows and human checks.
Read articleWordPress2 min
The form says sent. The email never arrives.
Diagnose WordPress form emails across submission, delivery, spam and enquiry records. Find the point where a message disappears.
Read articleWordPress2 min
WordPress feels slow. What should you measure first?
Separate hosting, image, plugin and integration issues on a slow WordPress website. Prioritise repairs by their impact on visitors.
Read articleWordPress2 min
A plugin update broke the website. What next?
Investigate WordPress update conflicts, preserve recent data and validate a repair before resuming your update routine.
Read articleWordPress2 min
Your website redirects to unfamiliar pages. How do you respond?
A response guide for a compromised WordPress website: containment, diagnosis, recovery and checks of access, files and public pages.
Read articleWebsites2 min
Changing your website? Plan the migration before launch.
Plan URLs, content, forms, email and measurement before a website migration. Reduce avoidable failures and track the transition.
Read articleWebsites2 min
What should you prepare before requesting a website quote?
A practical company website brief covering goals, audience, content, integrations and criteria for comparing proposals.
Read articleSEO2 min
How can customers find the right local service?
Connect your business profile, service pages and real enquiries in a local SEO strategy without duplicating pages for every town.
Read articleCampaigns2 min
Does your landing page continue the advert's conversation?
Structure a Google Ads landing page with consistent messaging, evidence, a suitable form and measurement of confirmed enquiries.
Read articleCampaigns2 min
Does your report count the same enquiry twice?
Investigate duplicate Google Ads and GA4 conversions: clicks, confirmations, repeated tags and stable identifiers for each enquiry.
Read articleHospitality2 min
The guest leaves your site to book. Does measurement follow?
Map measurement between a hotel website and an external booking engine. Separate availability searches from confirmed reservations.
Read articleHospitality2 min
What does a guest need to know before booking directly?
Plan hotel and accommodation website content covering rooms, location, conditions and questions that precede a direct booking.
Read articleReal estate2 min
More forms do not necessarily mean more property viewings.
Define a useful real estate lead and adapt property pages, forms and follow-up to improve enquiry qualification.
Read articleReal estate2 min
An enquiry arrives on the website. Who owns the next step?
Plan a real estate website's CRM integration: fields, ownership, duplicates, failures and enquiry follow-up.
Read articleA demo is impressive. How do you know the AI is ready?
Evaluate an AI assistant using real questions, acceptance criteria, unanswerable cases and a clear handover to people.
Read articleAI document search starts with organising the sources.
Prepare documents for AI search: versions, permissions, extraction, source references and evaluation before connecting the whole company.
Read articleWebsites2 min
How much does a professional website cost in Portugal?
Understand what affects website costs: pages, content, integrations and maintenance. A proposal suited to your project, with clear costs and terms.
Read articleWordPress2 min
Custom website, WordPress or Wix: what should you choose?
Practical comparison between custom websites, WordPress, Wix and Webflow: performance, control, SEO, maintenance, cost and evolution.
Read articleSEO2 min
Technical SEO checklist before launching a website.
Technical SEO checklist: sitemap, robots, canonical, hreflang, schema, Core Web Vitals, headings, indexation, accessibility and Search Console.
Read articleHospitality2 min
How much does a hotel website cost in Portugal?
What a hotel website with direct bookings costs in Portugal: scope, booking engine, languages, integrations and maintenance. What drives the price.
Read articleHospitality2 min
Direct bookings vs Booking & OTAs: is your own site worth it?
OTA commissions vs direct bookings on your own site: what each channel costs, when an own site pays off, and how to reduce dependence on Booking.
Read articleWebsites2 min
How long does it take to build a professional website?
Realistic timelines for a professional website: briefing, proposal, development and launch. What speeds it up and what slows it down.
Read articleWebsites2 min
How to choose the right company to build your website
What to assess when hiring someone to build your website: portfolio, code ownership, SEO, maintenance, deadlines and price. Questions to ask first.
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